INTODUCTION:
The multitude of problems that businesses in the hydrocarbon sectors must deal with are covered in this training course on corporate social responsibility (CSR) in the oil and gas industry. It’s been a while since I’ve done this, but I’ve been meaning to for a while. The public’s mistrust and outrage have been stoked by high-profile news stories about disasters, oil spills, and financial problems. Oil was discovered in communities that were elated, but the reality of its extraction and the infrastructure that develops to support it may sometimes leave communities feeling uninspired.
BJECTIVES
This training course will focus on the practical and theoretical aspects of risk, reputation and stakeholder management and Corporate Social Responsibility.
At the end of this Corporate Social Responsibility (CSR) in the Oil & Gas Industry training course, you will have learned to:
- Conduct a reputational and communications audit
- Identify issues that impact your business and plan to monitor and manage them
- Develop a risk and crisis management plan
- Write a brand and reputation management strategy
- Develop a Corporate Social Responsibility Action Plan
ORGANISATIONAL BENEFITS
Building your reputation and maintaining good relations with your publics and stakeholders is important to achieving corporate objectives. This Corporate Social Responsibility (CSR) in the Oil & Gas Industry training course will:
- Help build future scenarios that enhance the reputation and impact of the organization
- Improve communication with key Stakeholders
- Increase the coherence and impact of corporate philanthropy
- Positively influence key Stakeholders
- Develop a crisis avoidance and management approach
PERSONAL BENEFITS
By attending this training course, participants will develop:
- A detailed understanding of Corporate Social Responsibility
- Practical Skills for issue management
- Effective stakeholder communication Skills
- Improved crisis planning skills
- An increased in techniques
WHO SHOULD ATTEND?
This Corporate Social Responsibility (CSR) in the Oil & Gas Industry training course is suitable for a wide range of professionals but will greatly benefit:
- Corporate Social Responsibility (CSR) Specialists
- Communications Professionals
- PR and Corporate Affairs Professionals
- Marketing Professionals
- Corporate Strategists and Planners
- Project and Programme Managers
Course Outline
DAY 1
The Dimensions of Reputation
- Setting the Stage – The Global Issues Facing the Oil and Gas Industry
- Conducting a Reputational Audit
- Brand and Brand Building
- Tools for Analysing Reputation
- Stakeholder Identification and Mapping
- The Role of Corporate Social Responsibility (CSR) in Building Reputation
DAY 2
Issues Identification, Monitoring and Management
- Identifying the Issues that Might Impact Your Organisation
- Issue Monitoring and Tracking
- Scenario Planning
- Using SWOT, PEST AND PESTLE
- An Issue Management Framework and Issue ‘Owners’
- Using Issue Management Tools to Identify Corporate Social Responsibility (CSR) Opportunities
DAY 3
Developing a Risk and Crisis Management Plan
- Crisis Incubation
- Risk Assessment
- Media Crisis Management Plan
- Business Continuity Planning
- Scenario Development and Media Crisis Role Play
- Using Corporate Social Responsibility (CSR) in a Crisis
DAY 4
Brand and Reputation Management Strategy
- The Key Drivers of Reputation
- Stakeholder Views of Your Organization
- Sentiment Mining
- Corporate Social Responsibility (CSR) Hot Issues
- Incorporating Corporate Social Responsibility (CSR) into Your Brand Strategy
- Developing Your Strategy
DAY 5
Corporate Social Responsibility (CSR) Action Plan
- Consolidating Your Issue and Risk Lists
- Matching Opportunities to Your Corporate Priorities
- Community Programmes
- Thought Leadership
- Awards and Accolades
- Developing Your Action Plan
Method of Instruction
Online
Course Duration:
5days
Type of Certificate Issued:
On a successful completion of this training, Participants will be issued
Certificate in Corporate Social Responsibility (CSR) in the Oil & Gas Industry
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Participants can choose to have their certificate in any of the three options below:
- Digital Certificate (Downloadable (PDF)
- Physical Certificate with security marking shipped to your location with a price
- Framed Certificate with security markings shipped to your location with a price.
REGISTRATION